Product-Market Fit workshops for STEM companies

Help people instantly grasp your product's value

You know your technology is changing the world but... does anyone else understand its impact?

Unfortunately, even the best-intended innovation won’t sell with bad messaging. Even the best growth strategy won't overcome a faulty positioning.
Product Founding Lab

Stellar positioning & messaging are key to pitching better, selling more & attracting investors

Use a systematic, repeatable methodology to identify your USP and find the best messaging. This methodology prevents you from building a product that nobody will use or spending lots of money advertising a message that doesn't stick with your audience.
Rapid implementation

Hands-on execution to progress confidently

Clarify your USP and help people grasp the impact of your product
Build a strong product foundation that will bolster sales, scale your technology & help you pitch better
Pack your excitement for science, show your product is a vital breakthrough in today's world
Reveal the deep-rooted innovation that is lingering behind an average, common website
Translate the novelty of your product into a compelling story
Make your innovation’s messaging extremely contagious
Get the full methodology with 4 pillars of Positioning, User Research, Messaging & Copywriting

Positioning

Use a systematic approach to gather market insights and find your position in the right market

User Research

Stop relying on brainstorming sessions and instead turn to your audience for answers

Messaging

Help your customers understand why your product matters to them

Copywriting

Use copy to move your customers to take action

Skip the marketing guesswork. Embrace effective systems

You’ve been focusing on building the product, but now you need to bring in sales.

You don't have a background in marketing, yet your whole growth plan needs to be built. Your team is waiting for a clear action plan to move forward.

With that product launch around the corner, you don’t have time to follow any training. Besides, online courses are too vague for what you’re trying to achieve.

Get results by having systems in place instead of guessing.


What leaders say about me

"I learned that there is a process behind choosing a message and positioning, and it is necessary to have a guide!”


Elisa - Growth Marketer
@ Davinci Salute

Product Founding Lab

Ship new features because you know better. Not because you're guessing

When your go-to-market strategy isn’t working,  do you have an impulse to build more features just to ‘make the product better’?

Often products fail because they didn't solve an actual customer need. Use a methodology that prevents you from building a product that nobody will use, spending valuable development resources solving a problem that nobody has. Next time you push features to your engineering team’s PM tool wont be based on guessing, but based on qualitative research.
Pricing plans

Custom team on-site workshops

Product-Market Fit
Essentials

€680
4-hour Positioning & Messaging Team Workshop
Get Started
1 User
5GB Bandwidth
Whitelabelling
Limited Support
File Uploader
Unlimited Users
200GB Bandwidth
Whitelabelling
On-demand Support
Analytics Dashboard
Permissions API

Product
Mini Lab

€2200
2-day Custom Positioning & Messaging Team Workshop
Get Started
10 Users
Unlimited Bandwidth
Whitelabelling
Priority Support
File Uploader

Product
Founding Lab

*
Get a quote
12-Week Execution & Coaching Program
Get Started
50 Users
Unlimited Bandwidth
Whitelabelling
24/7 On-demand Support
File Uploader
Analytics Dashboard
Centralized Billing


Looking for specific product marketing skills, or specific type of one-off project?
Request a custom plan
12-Week Execution & Coaching Program

Product Funding Lab is a systematic, repeatable methodology to identify your USP and find the best messaging

Clarify your USP and help people grasp the impact of your product
Build a strong product foundation that will bolster sales, scale your technology & help you pitch better
Pack your excitement for science, show your product is a vital breakthrough in today's world
Reveal the deep-rooted innovation that is lingering behind an average, common website
Translate the novelty of your product into a compelling story. Make your innovation’s messaging extremely contagious.

1️⃣ Positioning

Use a systematic approach to gather market insights and find your position in the right market

➡️ Analyze the market landscape to find an audience that truly cares about the problem you’re solving

➡️ Look for trends, competition dynamics, and differentiators to bolster your own USP

2️⃣ User Research →

Stop relying on brainstorming sessions and instead turn to your audience for answers

➡️ Have meaningful short conversations that reveal your customers’ experiences, beliefs, desires & expectations about your product

➡️ Gather the missing information you need to make your product 10x better

3️⃣ Messaging →

Help your customers understand why your product matters to them



➡️
Break positioning into components, and features, and have detailed product descriptions

➡️ Translate your positioning into an effective messaging doc that will help you write copy

4️⃣ Copywriting →

Use copy to move your customers to take action



➡️
Translate your message into sticky copy bits that make your story extremely contagious

➡️
Apply persuasion techniques to write an effective website, sales pitch, or any type of front-facing text

Positioning

Use a systematic approach to gather market insights and find your position in the right market

➡️ Analyze the market landscape to find an audience that truly cares about the problem you’re solving

➡️ Look for trends, competition dynamics, and differentiators to bolster your own USP

User Research →

Stop relying on brainstorming sessions and instead turn to your audience for answers

➡️ Have meaningful short conversations that reveal your customers’ experiences, beliefs, desires & expectations about your product

➡️ Gather the missing information you need to make your product 10x better

Messaging →

Help your customers understand why your product matters to them

➡️
Break positioning into components, and features, and have detailed product descriptions

➡️ Translate your positioning into an effective messaging doc that will help you write copy

Copywriting →

Use copy to move your customers to take action


➡️
Translate your message into sticky copy bits that make your story extremely contagious

➡️
Apply persuasion techniques to write an effective website, sales pitch, or any type of front-facing text
By browsing this site, you agree to our Cookies Policy