Hi, I'm Branka! 👋

As a Mechanical Engineer & Product Developer, I’ve designed various products, from heavy machinery and kitchen appliances to healthcare apps.

‍I realized that you can have the best product idea, spend years on perfecting the technology, R&D every component of your product AND it still won't make the product a success if:

1️⃣ a product doesn't solve a real need
2️⃣ it promotes the wrong message

This is where my love of product marketing grew. I understood that saying the right words, and solving a real problem for a real person is what moved the needle - and suddenly both the product & the marketing sides formed a full circle.

After years of working as a marketer, I made lots of mistakes. I’ve put too much focus on branding and design, extensively worked on event management, and created PR and influencer strategy - aiming to generate sales-ready leads. And guess what, I ended up overworked and burned out, having little results. 👎

That led me to learn specific skills important to selling a product - 🦄 positioning & messaging 🦄. The ability to construct a product that solves a real customer need and to give products soul using the most persuasive story. I also found a practical and predictable way of testing new product ideas, before investing in development.

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Engineering Thinking

Get results by having systems instead of guessing

Engineering thinking always stuck with me. Thinking of practical problem-solving, and designing a repeatable process, while using the least resources along the way.
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I created a systematic methodology for tech founders to identify their USP - every single time. A methodology that prevents you from building a product that nobody will use, spending lots of money in advertising on a message that doesn't stick with an audience.
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By April Dunford

With Webflow it’s easy and instant to launch your website.

By Wes Bush

With Webflow it’s easy and instant to launch your website.

Product Strategy

With Webflow it’s easy and instant to launch your website.

Website
Copywriting

Easily assemble a page using 80 pre-built content blocks.

Landing Page
Copywriting

A complete UI Kit makes completely rebranding the design simple.

Email
Copywriting

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Pricing Pages
Expertise

With Webflow it’s easy and instant to launch your website.

What other leaders say about me

"It really exceeded our expectations!"

This was very, very useful for us. The workshop was very condensed & rich in content.

Branka was adding value from the Meeting One! She was onboarded so fast that we didn't need to explain things many times as usually with consultants - it was very quick."

Andrea Orani, Co-founder & Chairman
@ Davinci Salute

Trusted by

"Just amazing! The positioning & messaging workshop was very useful. Branka is a good presenter, professional and friendly at the same time!

I learned that there is a process behind choosing a message and positioning, and it is necessary to have a guide!It opened my eyes to the unused potential of DaVinci Salute. In regards to my project, it gave me some guidance I needed to deliver a final proposal.

The Product Core Sheet was very practical because it gave me a mental order, a format to follow: Problem, Offer, Benefits”

Hi, I'm Branka! 👋

1️⃣ Positioning →
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2️⃣ User Research →
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3️⃣ Messaging →
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4️⃣ Copywriting →
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Engineering Thinking